Maintaining a Web Directories Reputation
September 9th, 2007
Web Directory owners often fall fowl to a handful of unconsidered decisions. These poorly thought about decisions more often than not completely break the chance a web directory has to succeeding in the long term. We discuss one of the most common here;
Reputation - Perhaps the biggest resource a web directory has is its reputation. Lose or discount this at your peril. The webmaster world is an extremely fickle industry and with so many businesses all competing in an already flooded market, your web directories reputation is your most powerful asset. There are a lot of factors that can lead to your reputation being ruined beyond repairable cause.
This includes; (but is not limited to)
- Deleting Listings (Disloyal to your customers if they have paid for the placement)
- Ignoring your approval policy (If you don’t have one then you don’t deserve to be a directory owner, all links should be reviewed!)
- Chasing profits rather than resource quality
- Forgetting to backup your files and therefore leaving your directory insecure and irreversibly destroyed if the unthinkable happens!
- Removing spammy links (No brainer!)
- Forget (either deliberately or by accident) to credit those directory designs or mods that you may be using freely under the GPL.
All of these and many more can cost you, a directory owner big time unless you are careful! Don’t be one of the many who do fall into this trap, think about your reputation!
The Ask Web Directory is a prime example of a directory that does look after it’s reputation.
Entry Filed under: Web Directories
Trackback this post